When there are so many diamond dealers out there, why should you buy from us?

There are three good reasons that benefit you: price, expertise and locality.

The first is price. We are on the same diamond databases as every internet diamond dealer and "pretend" wholesaler to the public. That means we have access to nearly every diamond available in the market at any given time. More importantly, we often offer you pricing on the same database listed diamond you see elsewhere at prices below what you are being quoted. So if you find a diamond on an internet site, feel free to call us with the specs. Chances are we can get you the same or a better diamond for less.

The second advantage of dealing with us is expertise. We know diamonds like the back of our hand. We know how to grade diamonds. We know how to value diamonds. We know things about how diamonds are made and valued that many jewelers and internet dealers selling diamonds do not know. We know how these factors actually affect and impact diamond pricing and the real price you should be paying. These are just part of the secrets about diamonds and the diamond business that are not readily given up. Even diamonds with reports or certificates do not tell you everything you should know, nor are they an accurate guarantee of quality. Why? Because just as not all diamonds are equal, not all diamonds with reports are equal. Many of these reports or certificates intentionally leave out certain types of important information that radically affect a diamonds overall value. This is done for the dealers benefit and not yours. If this information was fully disclosed to the trade and public, many diamond dealers would have a tough time selling some of their diamond inventory.

That's where we come in to your benefit and savings. Because we know diamonds, we can spot the truly good values for you even among certificated diamonds of the same weight and grade. In other words, we root out the “actual” good values from the “seemingly” good values on diamonds, all to your benefit. Moreover, we take the time  to educate you to diamond quality.  So when you buy from us, you can buy with a confidence and trust that comes from actual understanding, rather than hoping you are getting a good deal, and making a leap of faith with your pocketbook. Now faith and hope are fine in church, but not in the marketplace. Especially when your money is at stake. You want all the relevant facts on the table.

Finally, we are local. You actually get to see what you are buying before you purchase it. Unlike the others, we don't believe in unpleasant surprises or putting them through the nightmare of sending it back through the mail of it is not right. We believe  in Happy Jewelry Experiences and telling customer the truth about what they are buying. If  there ever should be a problem, we are here to take care of you. At A.P. Kelson, there is actually a real person you can meet, talk to and shake your hand. One who actually knows diamonds and the jewelry business; and one who knows how to take care of any jewelry problem should it ever arise. In other words, you won't be dealing with a faceless voice over the phone or behind a keyboard whose last job was a shoe salesman and is now a so-called "diamond professional" asking you to trust them with hundreds to thousands of your dollars.

When you deal with us, you not only get a great diamond at a great price. You’ll also get someone who can personally educate you as to why that is. Someone you can work with and have them listen to your needs, wants and desires. Someone you know will be there when you really need them. That’s our comforting promise to you.

Now why do we do this? Simple. Our goal is to be your family jeweler. At A.P. Kelson, relationships are just as important and just as precious as the diamonds we sell.